The people behind the flow.
Industry veterans combining deep jewelry expertise with cutting-edge AI technology.
Sarosha Imtiaz
Founder & CEO
Built and exited Aiva Labs (now Bevy Commerce), an AI design platform used by 100K+ global ecommerce businesses.Product leader with experience building and commercializing technology with partners like Shopify and Amazon.
Jean-Paul Xavier
Founder & Creative Director
Former Head of R&D at David Yurman, with 10 years leading innovation across design, materials, and manufacturing.Brings deep luxury craftsmanship and industry credibility, alongside a 300K+ global jeweler community that looks to this work for design and manufacturing guidance.It started with a question.
Before Sarosha was JP's co-founder, she was his customer.
Working on a piece together, they kept returning to the same question: what would this look like?
So they built a way to answer it, and to answer the questions every client asks next: what will it cost, and can it be made? Seeing the design, pricing it, and preparing it for production belonged in the same place.
That idea became Facet Flow: one connected workspace where a sketch turns into renders, a price, CAD, and stones, all in the same flow.
Values for better making.
Craft
Honor the care, skill, and material knowledge behind every piece.
Clarity
Make complex decisions visible without flattening the creative process.
Collaboration
Give each team the context to contribute at the right moment.
Adaptability
Support many ways of designing, selling, and producing fine jewelry.