Facet Flow

Private Presentation

JOGS Tucson Gem & Jewelry Show · 2026

facetflow.io

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Facet Flow

The Smartest Tool At The Bench

About us

Built at the intersection of jewelry expertise and AI.

Sarosha Imtiaz

Sarosha Imtiaz

Founder & CEO

Built AI products used by 1B+ people
Founder, Aiva Labs · Amazon · Duke MBA

Jean-Paul Xavier Baudet

Jean-Paul Xavier

Founder & Creative

Jewelry design and product development
David Yurman · Tiffany & Co. · JPX Jewelry

Evolution of jewelry technology

Each technology improved one step.
AI can finally connect them.

Hand-drawn jewelry sketches with loose stones at the bench
Craft

Expertise lived at the bench.

CAD wireframe of a ring taking shape
CAD

Design became precise and revisable.

3D-printed resin jewelry prototypes
3D Printing

Prototyping became faster.

Online jewelry storefront product grid
E-commerce

Discovery and sales moved online.

Facet Flow connected workspace
Connected AI

The entire workflow, finally connected.

The status quo

One custom piece. Five handoffs.
Context gets lost at every one.

1

Brief

References arrive across conversations, sketches, and saved images.

2

Price

Materials, labor, and margin are calculated by hand.

3

Source

Calls, messages, and memo stones spread across dealers.

4

Build

Every client change starts another loop.

5

Deliver

The bench gets a static brief — and the learnings disappear.

The same five steps — without five restarts.
Seven weeks before the client wears it.

One platform. One connected flow.

Design, price, source, and prepare for production — all in context.

1

Brief

Start with a prompt, sketch, or stone. Get a render immediately.

2

Price

Price materials, labor, and margin directly from the design.

3

Source

Find matching stones, ranked by fit and budget.

4

Build

Generate CAD from the approved design and revise without restarting.

5

Deliver

Send a clear brief to the bench and save every detail for next time.

Facet Flow render
Facet Flow render
Describe a piece, attach anything
V1 $32,950quoted from the render
Ring Cost
$5,240
Stone Cost
$14,600
Margin (39.8%)
$13,110
Retail
$32,950
Metal · 18K Yellow Gold · 5.1 g$1,180
Setting & labor · 36.1 hrs$3,140
Pavé melee · 38 × 1.4 mm$920
Center sapphire · 3.1ct cushion$14,600
Pick the sapphire
3.12ct Cushion
Ceylon · Unheated
$11,850
Selected
3.05ct Round
Burma · Unheated
$14,200
Pick the diamond
1.52ct Round
G · VS1 · GIA
$9,850
1.50ct Old European
F · VS2 · GIA
$11,200
Selected
Your pair
3.12ct Cushion Sapphire$11,850
1.50ct Old European Diamond$11,200
Stones total$23,050
CAD-ready model · straight from the approved render
The delivered ring, worn
Cast, set, delivered

Everything your business knows,
connected and searchable.

Product data, vendor information, client preferences, and past decisions become shared intelligence for the entire team.

Product & pricing data Vendors & stones Client preferences Past projects You What would this ring cost in platinum?
Preferences captured on a piece
01Capture

Preferences and decisions

The client's jewelry box
02Remember

Every client and project

Four design directions
03Apply

Turn knowledge into new designs

Results for brands

More ideas approved.
Fewer hours and dollars lost.

Move pricing and manufacturability earlier — when changes are faster and less expensive.

Lower development costs
Fewer paid CAD revisions
Resolve design changes before committing to CAD.
More designs produced
Price before CAD
Catch budget issues before a concept is overdeveloped or discarded.

Minutes, not days

Quote while the client is still engaged.

Every cost visible

See materials, labor, and margin earlier.

10+ hours saved weekly

Across quoting, sourcing, and follow-ups.

AI + human expertise

AI accelerates the work.
The jeweler shapes the outcome.

Facet Flow handles repetitive preparation while creative, commercial, and production decisions remain with the jeweler.

From the jewelry community

Built for jewelers. Validated by jewelers.

Ring render

"I can create designs and collections faster than ever, this is game changing"

Largest Manufacturer, NYC
Sapphire
Three-stone ring sketch

"Great stone pricing and quality. Easy to find diamonds in budget."

George William · Business Owner
Finished piece
Pen ring drawing

"So easy and fast to validate design concepts, while keeping our brand DNA"

Global Retailer, NYC
Gold orchid bracelet
Gem sketch

"I just tried the sketch to product image and OH MY GOODNESS ME that's insane"

Serpent Rouge Jewellery
Finished piece

Trusted by leadership and designers at

  • Ralph Lauren logo
  • Vrai logo
  • Lizzie Fortunato logo
  • GRWN logo
  • Marla Aaron logo
  • Bvlgari logo
  • LVMH logo
  • Tous logo
  • Ring Concierge logo

Custom jewelry, without the chaos.

1

The craft stays yours

We remove the waiting, guesswork, and retyping around the bench.

2

Idea to quote in one sitting

Design, price, and source while the client is ready to commit.

3

Five modules, one flow

Design, pricing, sourcing, technical development, and knowledge — all connected.

4

Your business compounds

Every job builds your knowledge and makes the next one faster.

Thank you

Questions?

contact@facetflow.io·@facetflow